ESL Teaching Case Studies

ESL and Business Teaching Case Studies

Teachers, Instructors, and Trainers:

Would you like to walk into your classroom and feel confident that you will have a great class today with your students?

Would you like to "prep" your ESL, Business English, BA, MBA, courses or workshops quickly and easily?

Would you like your students to say they really enjoyed your class today?

Then check out these current case studies, which can make your prep much easier and help you deliver great class experiences!

Testimonial: "We have been able to integrate many of the cases into our courses here and they work great." - J.S. - Head of Business, Computer Studies, and Technology - 2022.

The case studies


Ideal for second-language learners AND native English speakers!

These case studies cover the broad range of topics, including business strategy, marketing, operations management, small business, online business, success orientations, and more. They are set in current contexts. All cases are new or fully up-to-date.

They have been specifically written in "global English" so that both second-language English learners ("ESL") and native English-speaking students will find them engaging. Perfect for Business English, ESL, corporate/organization trainees, Business bachelor degree (BBA, BCom), and Master of Business Administration (MBA) learners.

The cases incorporate the following key principles:

1. Cases are shorter in length...but not short on quality!

ESL learners have varying English language skills. Some cultures are primarily verbal, making reading a difficult exercise for most students from those cultures. These business cases almost all shorter (<6 pages of reading). Each case has enough depth to illustrate a full business situation but not too much information, thereby making the reading of the case too difficult for students. These cases are all in-class and exam use tested and proven effective!

2. Cases are written in International English / Global English

The wording in these cases have been substantially normalized to international English. Most cultural cues, sayings, and analogies have been removed to ensure students don't spent too much time getting lost in the text and missing the core business learning problems presented. Specialized terminology is defined in plain English in the text or in a glossary.

3. Cases are accessible by a wide range of learning styles

Students have different learning styles. Most cases produced for business students are primarily text oriented, which is a strong bias that disadvantages a large number of international students who do not have a text/reading learning style. The cases here usually include pictures, diagrams, and/or videos, and can be supplemented with YouTube videos, online examples, and in some situations with physical samples to help tactile and kinesthetic learners.

10 reasons to use these cases:

  1. Feel confident in the classroom!- these high quality business cases work really well in the diverse classrooms with international students and domestic students. You can relax and enjoy teaching!

  2. Students will trust you - you are using authentic, clear, high quality, and easier to comprehend teaching materials. What is there not to like?

  3. Shorter in length - this means less reading for ESL and students from verbal cultures. They will still get all the necessary facts and a rigorous case study, but without the excess reading! (Can you say "happy students?")

  4. Global English - more comprehensible to students from other cultures. Fewer puzzled and uncertain looks from your ESL and international students!

  5. Easy to teach - clear and easy to understand, straight-forward lessons, engaging, proven, and authentic.

  6. Get rid of plagiarism! - using topical, high quality case studies in tests and exams means that you push students to analyze and construct solutions. They have little ability to cheat! How can they, when you are challenging them to individually solve problems and support their solutions with analysis from their own thinking?

  7. "Prep" fast and easy - use these cases to quickly and easily populate your courses with great learning opportunities for your students.

  8. Get help teaching the case - questions, comments, thoughts? Just email the author!

  9. Current and relevant cases - Most of these cases have been designed to match the current life realities of international ESL, business, and MBA learners. They are not set in corporate contexts that are worlds away from the reality of most students.

  10. Inexpensive and instant licensing - get these cases right now and without going through complicated institution buying processes! Instructor licenses are for you, the instructor, and are good for your entire teaching career! Use them again and again. Customize them to your needs, too!

From the Author:


My name is Paul Kurucz and I am the author of these cases. I have been teaching marketing, strategy, and operations management courses to bachelor and MBA business students for 25 years.

I wrote these cases because my students - particularly my international students - really struggled to read and understand long and complicated "Ivy League" case studies that were set in completely unfamiliar contexts that the students would likely never experience in their professional lives.

The problem?

My students weren't learning the business lessons! They were grinding through the long and complicated languaging, structure and alien context of the cases I was using. Result? They learned that business cases are unfriendly, hard, irrelevant, and boring. As a result, not much learning took place.

So I decided to write my own cases - cases that would engage all my learners using language and contexts that had some relevance to their lives. Cases that were shorter, easier to read, often including visuals for enhanced comprehension, and delivering very high quality and authentic learning experiences. All my cases are classroom and exam tested, so you know you are getting cases that work.

These cases are easy to buy and easy to use: Instructor and institution licenses allow you professional use for your entire teaching career!

Download one today... and teach it today!


Paul Kurucz


Formerly at Royal Roads University, Vancouver Island University, The Higher Colleges of Technology (UAE), and Fraser Valley University

Book by the same author: How To Teach International Students

The Case Studies:

Home | Contact | The Cases | Licensing | Book: How To Teach International Students

© 2022 Paul Kurucz