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Entrepreneurship Cases:

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Topics

Sample

Title & Abstract

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Entrepreneurship

Marketing

Global business

 

 

Sample (PDF)

A top selling case!

Golden Lucky Beer

Chao Zhang, a recent MBA graduate, wants to start a business importing a new brand to Chinese beer into North America. With some 315,000 Chinese university students studying in the U.S. and Canada in 2014, well established restaurant and retail sales channels, and growing interest in Chinese culture, what does Zhang have to understand in order to make this business startup a success?

- Fully up-to-date for 2017
- This case is class and exam tested: It works!
- 8 pages, 2700 words.
- The download package Includes the case in Microsoft Word format for easy editing and teaching and solution notes.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$ 25.00

(Simple & friendly license)

 

 

Entrepreneurship

Marketing

Photography

 

 

Sample (PDF)

Ahmed Qassim, Photographer

Ahmed Qassim, a Saudi university student studying in the United States, is about to graduate. He has a passion for photography and the necessary skills to become an independent professional photographer and videographer of corporate events, special public events, and weddings. Should he start his own professional photography and video business or use his engineering degree to work back home in Saudi Arabia?

- Fully up-to-date for 2016
- 6 pages, 1800 words.
- The download package Includes the case in Microsoft Word format for easy editing and teaching and solution notes.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$ 25.00

(Simple & friendly license)

 

 

Entrepreneur-ship

Management

Success Orientations

 

Sample (PDF)

The Rosewood Cafe

A management decision making matrix challenge. Jan and Pat need to evaluate 3 locations for their new cafe. Which should they choose? How do Success Orientations play a role?

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- 3 pages, 1200 words.
- The download package Includes the case in Microsoft Word format for easy editing and teaching and solution notes.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$ 20.00

(Simple & friendly license)

 

           

Canine Contact Technologies

See this top-selling case below. It is both an entrepreneurship case AND a marketing case!

 

 

= Shorter case (<10 pages), international English.
= pictures and/or diagrams
= videos
= questions included

 

Marketing & Strategy Cases:

Features

Topics

Sample

Title & Abstract

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and Download

  Marketing strategy

Target marketing

Cafe context
Sample (PDF)

The most popular case in this collection!

Coffee Connection's Conundrum

What can you do when you have the "wrong" customers?  This is just the situation in case of Coffee Connection, where the owner of a cafe needs different customers. Instead of "laptop squatters", who spend little money and take up lots of space, he needs customers who want a social atmosphere, "buzz", and who will spend more money to enjoy their time in his cafe.  In other words, he needs a different kind of customer.

This is a current and comprehensive marketing case that helps students understand the importance of having the best target markets for their business and the impacts of not being clear, focused, and consistent. Two bonuses:  The case is set in a current and trendy cafe context which most students will understand and it challenges them to consider if students are the best target market for every business. Getting themselves out of the way in their analysis of marketing situations is a common challenge for most marketing students. 

- Fully up-to-date for 2017
- This case is classroom and exam tested: It works!
- Great as an assignment or case exam.
- 8 pages (2 pages of diagrams), 2100 words
- The download package includes the case in Microsoft Word format for easy editing to meet your needs, a teaching notes and solution ideas, and a Kotler model primer.



 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)

 
 

Marketing strategy

Advertising

Entrepreneur-ship

Ad mock-ups

Sample (PDF)

A top selling case!

Canine Contact Technologies

Great business ideas can happen in a flash of inspiration. That is exactly what happened to Jane Townsend one day. It led her and her business partner Roger French to start Canine Contact Technologies, allowing dog owners to stay connected at all times with their beloved canine friends. through a collar-mounted video camera.

This comprehensive marketing case has students identifying key emotional products using Kotler's Product Levels model, defining target markets, creatively mocking up an ad and more. A fun, engaging, and realistic business context!

- Fully up-to-date for 2016.
- This case is classroom and exam tested: It works!
- Great as an assignment or case exam. Actual top answers from an exam included!
- 5 pages, 1700 words
- The download package includes:

  • The case in Microsoft Word format for easy editing to meet your needs
  • Teaching notes and solution ideas, with many real student answers
  • A 14 page model answers document, listing the verbatim top answers of 3 students who did this case study as an exam!
  • A Kotler Product Levels primer document in PDF format.
  • Two example mockup solutions with explanations from Bachelor of Commerce students who did this case as an assignment.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)

 

Marketing

Emotional "products"

Strategy

Transportation

 

 

Sample (PDF)

A top selling case!

StraitAway Airways

StraitAway Airways is a seaplane company serving a busy route been Vancouver, BC and Nanaimo. StraitAway needs a strategic marketing plan as it cannot seem to get enough customers. But first, they have to really understand what they are selling. Is it transport services or it is something more? What do their customers really want? This is an engaging and comprehensive case study of a real seaplane company (the name changed for privacy). This case has been thoroughly classroom and 3 hour case exam tested and proven to be interesting for students and a great way for them to learn to work with a comprehensive marketing problem!

- Fully up-to-date for 2017
- This case is classroom tested: It works!
- This case is very effective as a 3 hour mid-term or final exam.
- 9 pages, 3050 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$30.00

(Simple & friendly license)

   

Marketing Management

Strategy

B2B

 

Sample (PDF)

PowerCell Technologies

A strategy or marketing management case. PowerCell Technlogies is heading in the wrong sales direction: After more than a decade in business, the company still can't seem to "break through" to profitability. Growth for the sake of growth is not the best way to increase profits, particularly when you are primarily going after the easiest business you can get. This is also a "reality check" check case for those who think that businesses are always run logically: The owner is the central problem in this case, and has personal goals that are not really transparent to all the stakeholders...

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- This case is very effective as a 3 hour mid-term or final exam.
- 6 pages, 2300 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$40.00

(Simple & friendly license)

 

Strategy

Service Operations

Outsourcing

Sample (PDF)

 

Great Homes Real Estate, LLC

A service strategy case where the owner of an apartment building in Dubai is considering changing property management companies. Should he change to a low-cost firm or continue using his higher cost, full-service company which has served him well over the years?

- Fully up-to-date for 2017
- This case is classroom tested: It works!
- 3 pages, 1050 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

(Simple & friendly license)

 

- International Marketing

- Online marketing

- Tourism

Sample (PDF)

 

International Guest House

A small hotel in Kathmandu, Nepal. This hotel is trying to use the Internet to help market itself, with mixed results. How can they improve their international marketing using the internet? This is an authentic tourism case situation and a real hotel in Kathmandu!

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- 3 pages, 1000 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

(Simple & friendly license)

 

- International Marketing

- Online marketing

- Tourism

Sample (PDF)

 

Tulip Cycling

A bicycle touring company located in the Netherlands, serving tourists wishing to do multi-day cycling tours around the country. The company provides a full range of services, including all gear rentals, accommodation bookings, custom guide maps, and more. This company uses the Internet very effectively to market its business. An authentic tourism case situation and a successful company!

- Fully up-to-date for 2017
- This case is classroom tested: It works!
- 4 pages, 1100 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!!

Price: US$20.00

(Simple & friendly license)

- Industrial sales - B2B

- International Marketing

- online marketing

Sample (PDF)

 

Al Thika Packaging

An industrial sales representative business in the United Arab Emirates. Al Thika sells industrial packaging equipment. A great case for illustrating the usually invisible industrial sales business. The case includes photos and videos to help students visualize what this equipment looks like and how it works. Also included is a shorter text interview taken from the full video interview. A comprehensive set of questions allow you to use this case for a number of different learning opportunities with students depending on the course and objectives you wish to focus on.

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- 4 pages, 1045 words.
- The download package Includes the case in Microsoft Word format for easy editing, and teaching and solution notes. Videos are available online.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$40.00

(Simple & friendly license)

   

- Marketing strategy

- Business Strategy

- Ethics

Sample (PDF)

Oanda: Transparency as Marketing Strategy

Oanda is an influential, innovative foreign exchange business. It has one peculiarity: A high degree of transparency and a stated policy of being this way. Unusual and counter-intuitive, or marketing strategy? This case compares Oanda to a company with similar openness in a completely different industry (Ricola) and one who is highly secretive (Apple). Comprehensive questions allow this case to be used in a variety of marketing and business strategy teaching contexts.

- Fully up-to-date for 2016
- 5 pages, 1300 words
- The download package includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)

 

- Marketing strategy

- Marketing math

- Management

Sample (PDF)

Lush Fruit Processing, Ltd

Where do we really make our profits? When the intersection of logic and clear quantitative analysis meet history, beliefs, and ego, all kinds of interesting things can result. Andrea Burqhart, the accountant, is trying to figure out why the company will lose $100,000 this year...before she meets with the owners to give them the bad news. Lush Fruit Processing has been profitable for most of the previous 21 years. With data in hand and after a short conversation with Juilan Van de Merwe, the Marketing Manager, she needs to figure out what is going on...

- Fully up-to-date for 2016.
- This case is classroom tested: It works!
- Great as an assignment or shorter case exam.
- 4 pages, 1100 words
- The download package includes the case in Microsoft Word format for easy editing, teaching notes, written suggestion notes, and a spreadsheet solution.

 

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)

 

- Marketing strategy

- Movie and music industry

- Intellectual property

Sample (PDF)

Sita Sings The Blues

Who owns culture? Nina Paley suggests that people do and "open source" should be the norm. And she backed up her claim by releasing her movie, Sita Sings The Blues, into the public domain. This case challenges students to compare the music and movie industries so that they can suggest innovations the movie industry could do to avoid the painful experience of the music industry. Intellectual property is the core exploration, done in a topical context that will engage students!

Note: the video for this case is the movie, "Sita Sings The Blues", which is in the public domain and easily downloaded.

- Fully up-to-date for 2016.
- This case is classroom tested: It works!
- Great as an assignment or for in-class analysis.
- 5 pages, 1800 words
- The download package includes the case in Microsoft Word format for easy editing, and teaching and solution notes.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)


= Shorter case (<10 pages), international English.
= pictures and/or diagrams
= videos
= questions included

 

Operations Management Cases:

Features

Topics

Sample

Title & Abstract

Purchase License
and Download

 

- Service operations

- Family business

Sample (PDF)

Testimonial:  

"The case is excellent."

(A university professor )

Al Khoory Restaurant

A service operations case where two siblings want to start their own restaurant in Dubai. They have gathered some data and have hired you, a consultant, to help them analyze the data and make some decisions as to how to start their restaurant. A comprehensive case with a diagram of restaurant layout and tables of data for analysis included. Great for looking at everything from service operations management to family business dynamics. 

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- This case is very effective as a 3 hour mid-term or final exam.
- 5 pages, 1000 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.


Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)

  - Service Operations Management

Sample (PDF)

 

BCS Bank International

A service operations case study. A branch of a major international bank has some service operations challenges in it's main branch retail operation. The new branch manager would like to solve these challenges. The case includes a layout of the bank branch and detailed information on the service operation. An authentic situation, but altered to protect the bank's privacy.

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- 6 pages, 2000 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions, including an exam grading scheme from a real exam use.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!!

Price: US$30.00

(Simple & friendly license)

   

- Operations management

- Finance

Sample (PDF)

Great Asia Construction

A labor/capital tradeoff case study. Should a construction company buy equipment to replace inexpensive labour? By doing the numbers, the answer should be clear. But is it a clear decision? Quantitative analysis (including time value of money) and qualitative considerations as well. The key is in the qualitative...

- Fully up-to-date for 2016
- This case is classroom tested: It works!
- 2 pages, 600 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions including an Excel format spreadsheet file.

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

(Simple & friendly license)

 

- Operations management

- Strategy

- Manufacturing

Sample (PDF)

Hi Tech Furniture Company, LLC

An operations management case study. Should Ibrahim Mohammed improve his manufacturing process so that his factory has the capacity to make a new type of table, or should he buy the new tables from another manufacturer (outsource)? This is a solid quantitative case study with well-defined questions and some qualitative aspects as well. Also makes great case exam for a Bachelor level OM, strategy, or manufacturing course!

- Fully up-to-date for 2016
- This case is classroom and exam tested: It works!
- 4 pages, 1100 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, comprehensive solution suggestions, and a separate flow chart diagram solution. .

 

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

(Simple & friendly license)


= Shorter case (<10 pages), international English.
= pictures and/or diagrams
= videos
= questions included

 

Notes:

Cases are available for institutional purchase and are good for all future uses of the cases for any number of instructors, in any course, at any campus that is directly part of the same institution.

Copyright:

These cases were authored by Paul J. Kurucz, who claims all legal copyrights to the cases as allowed by laws in various countries. This includes all associated pictures, videos, and examples in the cases, unless noted differently in specific cases. These cases are presented on this web site for sample use only. Any commercial reproduction, including use in the classroom by any school or post-secondary institution who has not purchased a license, is not allowed without the express permission of Paul Kurucz and/or the purchase of the right for such uses. Please contact Paul Kurucz for details.© 2017.

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