Would you like to walk into your classroom and feel confident that you will have a great class today with your students?
Would you like to "prep" your ESL, Business English, BA, MBA, courses or workshops quickly and easily?
Would you like your students to say they really enjoyed your class today?
Then check out these case studies, which can make your prep much easier and help you deliver great class experiences!
These case studies cover the broad range of topics, including entrepreneurship, business strategy, marketing, operations management, e-commerce, e-business, success orientations, and more.
They have been written specifically for English as a second language ("ESL"), Business English, Business bachelor degree (BBA, BCom), Master of Business Administration (MBA) learners, and organization trainers.
The cases incorporate the following key principles:
ESL learners have varying English language skills. Some cultures are primarily verbal, making reading a difficult exercise for most students from those cultures. These business cases almost all shorter (<6 pages of reading). Each case has enough depth to illustrate a full business situation but not too much information, thereby making the reading of the case too difficult for students. These cases are all in-class and exam use tested and proven effective!
The wording in these cases have been substantially normalized to international English. Most cultural cues, sayings, and analogies have been removed to ensure students don't spent too much time getting lost in the text and missing the core business learning problems presented. Specialized terminology is defined in plain English in the text or in a glossary.
Students have different learning styles. Most cases produced for business students are primarily text oriented, which is a strong bias that disadvantages a large number of international students who do not have a text/reading learning style. These cases often include pictures, diagrams, and/or videos, and can even be supplemented in some situations with physical samples to help tactile and kinesthetic learners.
My name is Paul Kurucz and I am the author of these cases. I have been teaching marketing, strategy, and operations management courses to bachelor and MBA business students for 25 years.
I wrote these cases because my students - particularly my international students - really struggled to read and understand long and complicated "Ivy League" case studies that were set in completely unfamiliar contexts that the students would likely never experience in their professional lives.
My students weren't learning the business lessons! They were grinding through the long and complicated languaging, structure and alien context of the cases I was using. Result? They learned that business cases are unfriendly, hard, irrelevant, and boring. As a result, not much learning took place.
So I decided to write my own cases - cases that would engage all my learners using language and contexts that had some relevance to their lives. Cases that were shorter, easier to read, often including visuals for enhanced comprehension, and delivering very high quality and authentic learning experiences. All my cases are classroom and exam tested, so you know you are getting cases that work.
These cases are easy to buy and easy to use: Instructor and institution licenses allow you professional use for your entire teaching career!
Download one today... and teach it today!
Business Instructor and Author
Formerly teaching at Royal Roads University, Vancouver Island University, The Higher Colleges of Technology (UAE), and Fraser Valley University