ESL Teachers, Instructors, and Professors:
you want to walk into a diverse classroom and feel
confident that you will have a great class
Do you want to "prep" your ESL, Business English, BA
or MBA courses quickly
Do you want your students to say they
really enjoyed your class today?
Check out these case studies, which can make your prep much easier
and help you deliver great class experiences!
These case studies cover the topics of entrepreneurship, business strategy,
marketing, operations management, e-commerce, e-business, success orientations,
and more. They have been written specifically for English as a second
language ("ESL"), Business English, Business bachelor degree
(BBA, BCom) and Master of Business Administration (MBA) learners, incorporating
the following principles:
Shorter cases: ESL
learners have varying English language skills. Some cultures are primarily
verbal, making reading a difficult exercise for most students from
those cultures. These business cases almost all shorter (<6 pages
of reading). Each case has enough depth to illustrate a full business
situation but not too much information, making the reading of the
case too difficult for students. These cases are all in-class and
exam use tested and proven effective!!
"Global English": The wording
in these cases have been substantially normalized to international
English. Most cultural cues, sayings, and analogies have been removed
to ensure students don't spent too much time getting lost in the text
and missing the core business learning problems presented. Specialized
terminology is defined in plain English in the text or in a glossary.
Wide range of learning styles:
Students have different learning styles. Most cases produced for business
students are primarily text oriented, which is a strong bias that
disadvantages a large number of international students who do not
have a text/reading learning style. My cases often include pictures,
diagrams, and/or videos, and can even be supplemented in some situations
with physical samples to help tactile and kinesthetic learners.
From the Author:
name is Paul Kurucz and I am the author of these cases. I have been
teaching marketing, strategy, and operations management courses to
bachelor and MBA business students for 20 years.
I wrote these cases because my students - particularly my international
students - really struggled to read and understand long and complicated
"Ivy League" case studies that were set in completely unfamiliar
contexts that the students would likely never experience in their
My students weren't learning the business lessons! They were grinding
through the long and complicated languaging, structure and alien context
of the cases I was using. Result? They learned that business cases
are unfriendly, hard, irrelevant, and boring. As a result, not much
learning took place.
So I decided to write my own cases - cases that would engage all
my learners using language and contexts that had some relevance to
their lives. Cases that were shorter, easier to read, often including
visuals for enhanced comprehension, and delivering very high quality
and authentic learning experiences. All my cases are classroom and
exam tested, so you know you are getting cases that work.
These cases are easy to buy and easy to use: Instructor and institution
licenses allow you professional use for your entire teaching career!
Download one today... and teach it today!
Business Instructor and Author
Vancouver Island University
by the same author: How
To Teach International Students
Consultants, Private Training Schools, ESL and Business English Instructors
These cases are great for contract training, executive workshops, private
schools, language teaching, and Business English, too!
The Case Studies:
The Case Studies:
10 reasons to use these cases:
Feel confident in the classroom! -
these high quality business cases work really well in the diverse
classrooms with international students and domestic students. You
can relax and enjoy teaching!
Students will trust you
- you are using authentic, clear, high quality, and easier to comprehend
teaching materials. What is there not to like?
Shorter in length -
this means less reading for ESL and students from verbal cultures.
They will still get all the necessary facts and a rigorous case study,
but without the excess reading! (Can you say "happy students?")
Global English - more
comprehensible to students from other cultures. No more puzzled and
uncertain looks from your international students!
Easy to teach - clear
and easy to understand, straightforward lessons, engaging, proven,
Get rid of plagiarism! -
using topical, high quality case studies in exams means that you push
students to analyze and construct solutions. They have almost no ability
to cheat! How can they, when you are challenging them to individually
solve problems and support their solutions with analysis from their
"Prep" fast and easy
- use these cases to populate your courses with great learning opportunities
for your students. Quickly and easily!
Get help teaching the case
- do you want to get some more insights and help for teaching a case?
Just email the author! You will get the support you need...for free!
Current and relevant cases
- most of these cases have been designed to match the current life
realities of international ESL, business, and MBA learners. In other
words, they don't explore corporate situations that are worlds away
from the reality of most students, but about working and living contexts
that students will likely have at least seen and heard about recently,
giving them an understandable context to build on.
Inexpensive and instant licensing
- get these cases right now and without going through complicated
institution buying processes! Instructor licenses are for you, the
instructor, and are good for your entire teaching career! Use them
again and again. Customize them to your needs. Fast, easily, and without
tight licensing constraints!
The Case Studies: